Mumbai, September 23 - The Indian film industry is celebrating India's first ever National Cinema Day today, and it couldn't have asked for a better response than seeing the Housefull boards outside theaters across the nation.
India is known as the country of festivals and it seems, we have a new addition to our multi-religion festivals in the form of National Cinema Day.
Intended as a "Thank You" gesture toward the Indian cinema-loving audience, the Multiplex Association of India (MAI) declared September 23, 2022, as India's first ever NCD on which, the ticket prices have been kept as low as Rs. 75 for all the movies releasing on over 4000 out of total 11000 screens nationwide.
MAI has been expecting over 3 million footfalls on NCD and looking at the response, it will achieve the target. Director Ayan Mukerji's "Brahmastra" is the biggest film today and it sold over 11 lakh tickets in advance for the day, followed by "Chup", and "Avatar" re-release.
Meanwhile, the thing to notice today is that not only Rs. 75 shows are selling out, but also the regular shows with Rs. 300/ticket i.e IMAX, are also getting sold out along with special shows arranged at midnight i.e. 12 AM and 1 AM.
Such a response hasn't been seen in many years in Indian cinema. It is fair to say that National Cinema Day has turned into a festival wave in India, and it will give immense joy to theaters across the country.
Stay tuned...
