Tollywood Film Industry Brings New Rule For The Upcoming Films

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Hyderabad, July 1 - The Tollywood film industry producers have brought new rules for the upcoming movies starting from today (July 1). The industry has been a standout performer during the covid-19 pandemic, however, it reduced the gap between theatrical and OTT window, which has now been revised.

From July 1st onwards, all the top stars' movies will have to complete at least 8 weeks of the theatrical window before making them available while other movies will need a minimum of 6 weeks to run in theaters. This move will certainly help theater owners to maximize the potential of hit movies.



The rule of the mandatory theatrical window for Telugu movies came after many top stars' movies opted for the OTT route only 4 weeks of theatrical release. Some of them even went for just a 3-week window, which includes Prabhas' "Radhe Shyam". The rule will apply to only theatrical releases After Tollywood, other film industries may also make mandatory window for the theatrical releases, which is the need of the hour. While the theatrical biz has seen a sharp rise this year, industries still need to take tough decisions to bring it to the pre-covid level.

Stay tuned...