Hyderabad, July 29, 2021: The relentless covid-19 pandemic hardly have allowed the entertainment sector to move ahead in the last one and a half years. While the two-third of 2020 had completely vanished, the year 2021 begin on a positive note for the South Indian film industry, however, it too didn't last long because of the second covid-19 wave. The cinemas were ordered to close again, and with that, the many big stars' movies were again forced to postpone across languages.
The pandemic has not only wiped out the release plans of the films but also has shortened the release window as there are so many films ready for their big-screen debut. While some movies have opted for direct-to-digital release, most of the others are waiting for cinemas to reopen. Since there is not much wide window available for the films to release, box office clashes are bound to happen.
To begin with, Sankranthi 2022 seems to be the first festival to light up with the release of some of the biggest Telugu films. As things stand now, Makar Sankranti 2022 may witness a mega box office clash of Telugu biggies. Since it is the first festival of the year, makers would want to cash in the opportunity to lure the audiences which could turn out to be a box office bonanza. If reports are to be believed, there are at least 5 films that will be releasing on the Sankranthi 2022 occasion.
Pawan Kalyan - Rana Daggubati's yet-untitled film, and Mahesh Babu's "Sarkaru Vaari Paata" have already been confirmed to release on Sankranthi 2022 on January 12 and 13 respectively. Apart from these two films, Prabhas' period romantic film "Radhe Shyam" has also set January 14 release. There is buzz that Dil Raju production's "F3" will also be released around that time.
Apart from outright Telugu films, Thalapathy Vijay's "Beast" is said to be making its debut on Pongal 2022. Interestingly, "Beast" will be Vijay's second back-to-back Pongal release after "Master" in 2021. "Master" was one of the first biggies to release in cinemas after reopening early this year, and it did wonders at the box office, earning over Rs. 150 crores net in India. There are talks that "Beast" will also be releasing in the Telugu dubbed version.
There is no doubt that if the covid-19 pandemic remains under control, 2022 could prove to be a game-changing year for the film industry. There is a lot depending on how the vaccination goes, but as things stand now, one can hope that next year will be a lot better than 2020 and 2021, and the film industry will bounce back strongly.