Warner Bros.' 'Dune' Falls Behind 'Space Jam' On HBO Max; Scores Big At The Domestic Box Office

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Los Angeles, October 25 - Warner Bros. Pictures' latest offering "Dune" is playing in theaters and on HBO Max simultaneously. Denis Villeneuve's sci-fi epic debuted on HBO Max a day before it opened in theaters on October 22. The movie is part of Warner Bros.' decision of releasing its 2021 slate day-and-date in theaters and on HBO Max.

Touted as one of the finest cinematic outings, "Dune" had a fantastic debut at the domestic box office. With $41 million in the 3-day weekend, "Dune" takes the biggest domestic opening weekend for Warner Bros. in 2021 to date. Despite being available on the streamer, a large US audience chooses to watch the film on the big screen.



On HBO Max, 1.9 million US households watched the film in the opening weekend, including Thursday showing views. While the studio should be pleased with streaming numbers, the domestic steaming viewership of the film, however, fell short of recently released "Space Jam: A New Legacy" (16 July), which gained 2.2 million views. Though "Dune" performed better than "Zack Snyder's Justice League" (18 March), which was watched by 1.8 million households on HBO Max in the opening weekend.

TV analytics firm Samba TV, which exclusively provided data to VIP+ showing, also suggests (via variety) that "Dune" among the movies debuted on Thursday, has the second-best showing on HBO Max, behind James Gunn's "The Suicide Squad" (5 August), which attracted 2.8 million US households during the Thursday-Sunday debut.

Among the films that debuted on HBO Max and in theaters in 2021, "Mortal Kombat" (23 April) has the highest number of viewers with 3.8 million in the opening weekend, beginning on Friday. "Godzilla vs. Kong", which was released on a Wednesday (31 March), gained 3.6 million views during the 5-day weekend.

Samba TV collects viewership data through proprietary content recognition technology on opted-in smart TVs and through partnerships with cable TV providers. Samba uses its dataset to estimate household TV viewership but does not estimate viewership on devices other than TVs. Panel members must watch a title for at least five minutes to be counted as a viewer (as per variety).

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