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Box Office: Dwayne Johnson's 'Black Adam' To Face Theatrical Losses

Box Office: Dwayne Johnson's 'Black Adam' To Face Theatrical Losses

Views: 419 | Updated On: | By Sunit Jangir


Los Angeles, December 6 - One of the biggest movie stars in the world, Dwayne Johnson's superhero debut with DC's Black Adam couldn't bring fruitful results at the box office, despite grossing approx. $387 million worldwide.

Directed by Jaume Collet-Serra, the superhero movie will end up facing losses of $50 million to $100 million in its theatrical run, according to Variety. Though the box office numbers of "Black Adam" are no less knowing how things have gone post the covid-19 pandemic, it is the budget and marketing cost that proving to be a big hurdle for the movie to turn a profit.

The Warner Bros. film was made on a budget of approx. $195 million, making it one of the costliest movies ever made, while it additionally cost $80 million to $100 million on marketing. The report says that the movie needed to do a business of around $600 million worldwide to break even and turn into a profitable venture for the studio, which is unlikely to happen.

However, according to Warner Bros. sources (via Variety), the movie will break even at $400 million. When the film was commissioned, the break-even was believed to be $450 million, but that figure has dropped given the particularities of the new home entertainment landscape, one in which "Black Adam" has over-performed projections.

Despite all the above figures and projections, "Black Adam" won't be a profitable venture for Warner Bros. which had high hopes for the movie. It might still be enough for "Black Adam" to get greenlit for its sequel.

Stay tuned...

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I think because it's is not an established charecter like Thor or Doctor Strange it faces loss because this year The Batman Has crossed 759 Million on box office because we all know who he is. ->Pranav
07 Dec 2022 08:44:47 am IST

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