Amid the growing effects of the digital platforms, actor Nawazuddin Siddiqui isn't hopeful about the future of OTTs in India. The actor feels OTT platforms in India are getting cramped and herd mentality is seeping in. He says OTT used to be a platform for unique content but not now, it is turning into a business.
"Frankly speaking, OTT used to be a platform for content that was different from the typical Bollywood form and had a distinctive character. I am not talking about social content, but content for the audience who want something apart from the regular Bollywood", Nawazuddin told IANS.
"At the moment, there is an overload. We have a tendency of herd mentality. With that, there will be a decline and there is no doubt about it. There is a possibility of going below the set level", he added.
"We turn art into the trade. Initially, it is an art and then eventually turns into a business. I fear the trend of showing anything and everything in the name of a business will seep OTTs. It will happen, in fact, it has already begun", shared the actor.
"For example, I didn't expect that these types of films will be released on Netflix, which I won't be able to watch. But they are being released on Netflix, especially in India. Netflix and other OTT services have a very different set of the audience", he added, without naming the films.
There was a time when the Sacred Games star, whose Serious Men, Raat Akeli Hai, and Ghoomketu released on streaming platforms this year, was hopeful about the OTT wave in India, but not anymore.
"I thought there would be a change for the better. I thought that it would go a step ahead from the bar which we had set on OTT. Now, I don't think so. I am not hopeful. That is just declining", added Siddiqui.
Explaining his point, he said, "Because that is what happens when people come from all directions and do business in the name of creativity. Woh decrease hi hoga (it is bound to decrease)".
"I feel everyone wants to do something or the other on OTT at the moment. This is because of business. (When things are done) for the sake of business and not for art, then it will be hopeless. I don't think there would be much development in India in this sphere", he shared.