'Lord of the Rings: The Rings of Power' Clicks Biggest Ever Premiere For Amazon Prime Video With 25 Million Views

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Los Angeles, September 4 - Amazon Prime Video's mega series Lord of the Rings: The Rings of Power has shattered all-time premiere viewership records for the streamer. The series is hailed as visual wonder and very rightly so, it has delivered big time for Amazon.

The first two episodes of the series were launched on September 2 across the globe in 240 counties and territories, and it has clicked a whopping 25 million views on its opening day, according to the company (via Deadline). This is the biggest ever premiere in Prime Video's 15 years of history.



"It is somehow fitting that Tolkien's stories – among the most popular of all time, and what many consider to be the true origin of the fantasy genre – have led us to this proud moment", said Amazon Studios boss Jennifer Salke.

"I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success", she added.

Taking place thousands of years before the tales of Tolkien's The Hobbit and The Lord of the Rings, The Rings of Power takes fans new and old back to Middle-earth and the peaceful time of the Second Age. The eight-episode first season, which cost around $462 million in the making, will run until October 14 this year.

Amazon Prime Video is committed to making 5 seasons of LOTR worth $1 billion. Season 2 will be filmed in the UK, with production about to start there.

Stay tuned...