Facebook Slams Netflix For Documentary 'The Social Dilemma', Says It Is Distorted

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The recently released documentary 'The Social Dilemma' on Netflix has created a wave across the globe that shows how social media platforms treat its users as a product and shared misinformation for its personal advantages.

However, the documentary hasn't gone well with Facebook that has come down heavily on the leading streaming platform, saying it has buried the substance in sensationalism. In a rather uncharacteristic move, the leading social media site has slammed Netflix, stressing that it gives a distorted view of how social media platforms work.



Denying that it treats users as a product, Facebook said it is an ad-supported platform, which means that selling ads allows it to offer everyone else the ability to connect for free. The social-media giant released a seven-point rebuttal on Friday to the Netflix film, from director Jeff Orlowski, which debuted Septemeber 9.

"This model allows small businesses and entrepreneurs to grow and compete with bigger brands by more easily finding new customers. But even when businesses purchase ads on Facebook, they don't know who you are", Facebook said in a statement.

The company said that it does not sell the information of its users to anyone, users can always see the 'interests' assigned to them in their ad preferences which, if they want, can remove them from their timeline.



While the documentary tried to explain that addiction and privacy breaches are the features, not bugs, of the social media platforms, Facebook said that it uses algorithms to improve the experience for people using its apps just like any other apps that people interact with every day.

"That also includes Netflix, which uses an algorithm to determine who it thinks should watch aThe Social Dilemma' film, and then recommends it to them. This happens with every piece of content that appears on the service," the social network argued.

According to Facebook, the film's creators do not include insights from those currently working at the companies or any experts that take a different view of the narrative put forward by the film.



"They also don't acknowledge, critically or otherwise, the efforts already taken by companies to address many of the issues they raise. Instead, they rely on commentary from those who haven't been on the inside for many years", Facebook emphasized.

'The Social Dilemma' currently streaming on Netflix, has its world premiere at Sundance Film Festival in January 2020. The film is an Exposure Labs production in association with Argent Pictures.

Source - IANS

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