'Atrangi Re' On Hotstar: The Viewership Data For Akshay Kumar, Dhanush, And Sara Ali Khan's Revealed

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Mumbai, December 27 - Filmmaker Anand L Rai's romantic-drama "Atrangi Re" starring Dhanush, and Sara Ali Khan, along with Akshay Kumar in the extended cameo, is having a good run on the OTT space. The movie was directly released on Disney+Hotstar on December 24, and as announced by the streamer, the film became the most-viewed Hotstar title on a premier day.

While Hotstar announced that "Atrangi Re" is its most-viewed film on the first day, the question remains about the views it got. The OTT platforms have always been on the receiving side for manipulating viewership data and for their lack of transparency.



Ormax Media, a media consulting firm that tracks viewership figures of top releases across major platforms, is one of the trustable sources when it comes to viewership numbers. According to the company, "Atrangi Re" easily topped the last week by a long margin. The movie gained over 8.8 million views in the first 3 days, almost double than Sushmita Sen's "Aarya" Season 2's 4.7 million views from Dec. 20 to 26th.

"Atrangi Re" was released in Hindi and Tamil (dubbed). The Tamil version was released due to the presence of Kollywood superstar Dhanush. Written by Himanshu Sharma, the movie got mixed responses from critics and viewers alike, who praised the unconventional plot, performances of the lead actors, however, called the screenplay incoherent and messed up with poor execution of the overall storyline.

Produced by T-Series, Colour Yellow Productions, and Cape of Good Films, "Atrangi Re" marks Akshay's second direct OTT release. Earlier, last year, "Laxmmi" had also been released on Disney Plus Hotstar and was an OTT hit. The official streaming numbers, however, were not disclosed.

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