On the legendary filmmaker, Yash Chopra's 88th birth anniversary and production house-entering its 50th year, Aditya Chopra has unveiled the new logo of Yash Raj Films in which, Yash Chopra is a vital part of it.
The new logo captures the glorious journey of YRF which marks the starting of the grand 50-year celebrations of the widely-popular production house. over the years, the production house has worked with the biggest superstars of the Indian cinema.
The YRF has captured movies like 'Kabhie Kabhie', 'Dilwale Dulhania Le Jayenge', 'Ek Tha Tiger', 'Dhoom 3', 'Lamhe', 'Dum, Laga Ke Haisha', 'WAR', 'Chak De India', 'Mardaani', 'Chandni', 'Dhoom 2', 'Hum Tum', 'Jab Tak Hai Jaan', among many other movies, in a reel, which eventually becomes part of the logo.
Earlier today, Aditya Chopra penned a heartfelt note on his father's birth anniversary and to kick start the 50-year celebrations.
"In 1970, my father Yash Chopra left the security and comfort of his brother Mr. BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn't own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hard work and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art gave birth to Yash Raj Films", Aditya Chopra wrote.
He further wrote, "in 1995, as Yash Raj Films (YRF) entered its 25th year, my directorial debut film Dilwale Dulhania Le Jayenge released. The historic success of that film gave me the confidence to give wings to some crazy risky ideas that I had for the future of YRF. Besides the immense love that my father had for me, he now also had a lot of faith in my ideas because of the miraculous success of my film".
He concluded by saying, "This is not only YRF's success, it's the success of the Indian film industry, which gave the platform for a self-made man to create a self-reliant, truly independent studio of the world. The industry where I met the most wonderful, talented, and beautiful people. The industry I hope to be part of in every lifetime... in any capacity whatsoever.