"Theater owners resentment is right but we have to move on", Shoojit Sircar over theatre owners protesting against OTT release of the films
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The coronavirus pandemic has forced the makers to take the OTT route as theaters are closed indefinitely due to the pandemic and the lockdown. However, makers' new approach of going for the digital release instead of the conventional theatrical release has sparked a controversy between the film producers and theater owners.
Recently, when Shoojit Sircar's Gulabo Sitabo was announced for its digital premiere, the multiplex chain owners expressed their disappointment over the decision taken. Now, the director of the film Shoojit Sircar opened up about the issue and said that the theater owners are right in protesting but we have to move on as there is nothing personal.
In an interview with Firstpost, he said, “Their resentment is right, and that is why I never retaliated to what they felt. I just told them, ‘Yes, you have every right to protest. You have every right to feel uncomfortable because this film is releasing digitally. But there is nothing personal. You will find your way to run your business, and I will find a way to release my films.”
“The Producers’ Guild also sent a statement to theatre owners saying how will the producers move on. Unless they move on, and films get made, the films will not get projected in the theatre. But I will always say that both cinema halls and OTT are going to co-exist. Their resentment is absolutely right but this is not the end of the world. We have to move on,” he added.
Gulabo Sitabo which stars Amitabh Bachchan and Ayushmann Khurrana for the first time together is not the only movie that announced for the OTT release. Vidya Balan and Sanya Malhotra starrer 'Shakuntala Devi' too will release worldwide digitally. Both films will be released on Amazon Prime Video.
Now, one of the much talked about films, Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl too has taken the digital route as its distribution rights have been acquired by the streaming giant Netflix and it will release worldwide very soon.
Stay tuned...
The coronavirus pandemic has forced the makers to take the OTT route as theaters are closed indefinitely due to the pandemic and the lockdown. However, makers' new approach of going for the digital release instead of the conventional theatrical release has sparked a controversy between the film producers and theater owners.
Recently, when Shoojit Sircar's Gulabo Sitabo was announced for its digital premiere, the multiplex chain owners expressed their disappointment over the decision taken. Now, the director of the film Shoojit Sircar opened up about the issue and said that the theater owners are right in protesting but we have to move on as there is nothing personal.
In an interview with Firstpost, he said, “Their resentment is right, and that is why I never retaliated to what they felt. I just told them, ‘Yes, you have every right to protest. You have every right to feel uncomfortable because this film is releasing digitally. But there is nothing personal. You will find your way to run your business, and I will find a way to release my films.”
“The Producers’ Guild also sent a statement to theatre owners saying how will the producers move on. Unless they move on, and films get made, the films will not get projected in the theatre. But I will always say that both cinema halls and OTT are going to co-exist. Their resentment is absolutely right but this is not the end of the world. We have to move on,” he added.
Gulabo Sitabo which stars Amitabh Bachchan and Ayushmann Khurrana for the first time together is not the only movie that announced for the OTT release. Vidya Balan and Sanya Malhotra starrer 'Shakuntala Devi' too will release worldwide digitally. Both films will be released on Amazon Prime Video.
Now, one of the much talked about films, Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl too has taken the digital route as its distribution rights have been acquired by the streaming giant Netflix and it will release worldwide very soon.
Stay tuned...
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