The India Box Office Sees A Positive Sign As Salman Khan Starrer Radhe Released On Limited Screens

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Mumbai, July 17, 2021: Salman Khan's Radhe: Your Most Wanted Bhai was put on hold for more than a year to give it a theatrical release. It was finally set to release in theaters on May 13, but the prevailing second wave of the covid-19 pandemic forced makers to change their plans. However, this time the makers were not in a mood to delay the release anymore, and hence, they opt for simultaneous OTT release via pay-per-view model and theaters on May 13.

As theaters were closed in India when Radhe release, the movie automatic became a direct-to-digital release, leaving theatrical business gasping. It was in June when the Maharasthra government allowed theaters to reopen in areas where the covid-19 situation was under control. Upon the reopening of cinemas, Radhe released on the big screens, even though only limited screens were available. While the box office collection was nowhere close to the pre-covid era, it was still increasing to see the audiences stepping out from their houses to watch the movie.



Recently, the Rajasthan and Utter Pradesh governments also permitted the reopening of cinemas with 50% capacity. Before started screening in Rajasthan on July 13, Radhe had collected around Rs. 1.80 lakh across theaters. From Tuesday onwards, Radhe witness a sharp growth in the collection.

The movie premiered on iconic single-screen theaters, Raj Mandir, and collected approx 25k on Tuesday, 25.3k on Wednesday, 31.5k on Thursday, and around 36k on Friday. On the other hand, Radhe reportadly released at 5 properties in UP on Friday and collected around 60k from 10 shows. Including Rajasthan and UP's collection, Radhe has so far earned approx. 3.30 lakh.

The box office collection of Radhe in India should be taken positively considering the fact that the movie is almost two months old and received negative reviews from every corner of the country. It shows that the audience is willing to go out to watch movies in theaters if they get a chance. These are nothing but very positive signs for Akshay Kumar starrer Bell Bottom, which is eying Independence day release in theaters.

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