The recently released Dil Bechara
starring Sushant Singh Rajput and Sanjana Sanghi broke all the viewership records for an Indian movie on the digital platform. Disney+Hotstar that premiered the movie on July 24 registered the highest ever viewership with 95 million views within the first 24 hours of film's release.
According to a Mid-Day report, a representative for the firm, Ormax Media, believes the numbers are comparable to viewership figures of the massively popular HBO series Game of Thrones, although he didn't provide any further data.
"If one wants to, comparisons could be drawn of Dil Bechara, and that of Game of Thrones, and this was possible even though the latter had a pre-existing viewer-base, while the film [did not]. Then again, Hotstar promoted Dil Bechara from the onset, marketing its release date and time well in advance. Viewers showed up in unison to watch it", reported Hindustan Times.
Apart from breaking the viewership records, Dil Bechara also becomes the highest-rated Indian movie on the IMDb. As per IMDb, over 75,000 people rated the movie while the overall rating stands at 9.5 which is the highest ever for an Indian movie. Read More...
Dil Bechara is the last movie of Sushant Singh Rajput who died on June 14 after found hanging in his Mumbai apartment. The movie was supposed to release in the theaters but due to the COVID-19 pandemic, it skipped a theatrical release and was announced that it would release only on Disney+ Hotstar.
However, Sushant's fans' demanded a theatrical release of the film but despite their protest, the movie turned up on the streaming platform nonetheless and eventually premiered on July 24. However, it was made available for free to both subscribers and non-subscribers by the streaming platform.