Filmmaker Abhishek Sharma, whose directorial, Suraj Pe Mangal Bhari debuted in theaters on Diwali and became the first new movie release post the reopening of cinemas, has urged his fellow colleagues in the industry to release their movies in theaters to boost up the business of the exhibition industry.
Abhishek Sharma, on taking the first move to release his film, said, "I am a very small artiste. I don't consider myself a flagbearer, but then there is a saying that who will bell the cat", stating that it's not like a pre-covid era where movies used to recover its budget within a week. Now, things have changed as might take a longer time to make a profit.
"We are monitoring our revenues week by week, but the good thing is that people are coming to theatres to watch the film. People are coming to theatres because they have realized that things are getting normal and theatre administration are taking safety precautions while screening the film", he claimed.
Recently, Aamir Khan thronged to cinemas to watch Suraj Pe Mangal Bhari. He really liked the movie and urged people to watch it. Abhishek Sharma expressed his gratitude towards Aamir as he thinks that he was not here only to watch the movie but his action has supported the exhibition industry, which is really important at this moment.
"I would like to urge my fellow colleagues in the film industry to release their respective films in theatres so that theatres get the content to run their business", Sharma added.
Meanwhile, Suraj Pe Mangal Bhari has had a slow start at the box office. Due to low footfalls, the movie could earn around Rs. 70 lakh on the first day and approx. Rs. 1.50 Crore in the short first week.