Reliance Entertainment Launches '83 Believe' Merchandise In Association With Phantom Films And Mahesh Bhupathi

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Production companies, Reliance Entertainment, and Phantom Films have collaborated with Indian Tennis star Mahesh Bhupathi's apparel and accessories company 'Swag Fashions Hub Pvt Ltd' to launch a merchandise collection for their sports drama film "83" starring Ranveer Singh.

The brand '83 Believe' offers cricket-themed merchandise inspired by the Indian Team's victory in the 1983 Cricket World Cup. The merchandise has already recorded unprecedented successful sales even before the release of the film 83, which is slated to hit the screens on June 4, 2021, worldwide.



Bhupathi's 'Swag' is a brand management and licensing company that creates, develops, and manages consumer brands that are led by celebrities. It has signed up celebrities like Virat Kohli, Disha Patani, Malaika Arora and Allu Arjun in the past.

Shibasish Sarkar, Group CEO, Reliance Entertainment said in a statement, "Reliance Entertainment is focussing on strengthening its L&M business and building formidable franchises for films, beginning with 83. We already have a robust head-start with '83 Believe' merchandise and consumers have been very receptive to the product lines. We continue to build the brand further by adding refreshed line-of-products with our licensees across fashion, home, stationery, mobile accessories, and more".

Mahesh Bhupathi shared, "Globally, there are several brands that celebrate the love for a certain sport and engage consumers who are passionate about those sports by offering them Lifestyle products that help them express themselves through merchandise. However, in our country, where we have a billion cricket-crazy fans, there is a void for a brand that celebrates cricket. Hence, our broad idea is to build the Brand '83 Believe' by launching.



About Brand 83 -

The Brand 83 roots the cricketing emotions of India & signifies India's World Cup glory that transformed cricket from a sport into a religion in India. It is an expression of India's cricketing passion.

The Brand 83 currently offers a wide range of consumer products through its official licensees across multiple categories such as Fashion, Socks, Home Furnishings, Drinkware, Bean Bags, Home Decor, Wall Clocks, Backpacks, Office Stationery – Writing Instruments, Notebooks & Organisers, Gifting Accessories, Mobile Covers & Accessories, Co-branded Debit & Credit Cards, Face-Masks, etc.

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